It's tempting when you are trying to keep your costs low when you're first starting out to run your business from a cell phone. It also gives the illusion of being connected with your clients whenever and wherever they need you. That seems like a compelling promise to your customers.

The problem I see is that most small business owners have made accessibility a core differentiating value of their business from the beginning. Why use me and my service over any other competitors? Answer: Because you can reach me whenever and wherever you need me? That's good customer service right? After all, we don't want to run our businesses like impersonal corporate juggernauts.

My core problem with using accessibility as a center piece of a brand promise, is that it's too hard for one person to sustain over the long-run, and your customers know that too. "Rely on ME, call ME on my cell phone" is not nearly as compelling as "call my company - trust my company." Customers want to know that they are purchasing your goods or services from a company or reliable people - not just you. 

Your business is going to grow and you are going to need help. Finding ways to bridge the gaps with part-time help, virtual assistants, and virtual receptionists is a proactive way to prepare yourself for these growing pains. And it positions your business in a way that proves to your customers that they can rely on your company. 

Most new business owners do not include staffing costs into their first year budget because they think they can't afford it.  But with virtual assistants and shared receptionists you can afford the help you need much sooner than you expect. Executive business centers like Execu-Center Aurora, CO do not just offer simple office space solutions. We offer shared help at reduced costs. Our receptionists can answer your frequently asked questions. We can assure clients that their needs are heard and their problems will be resolved by your company.  We can also take on the projects that keep you from growing your business. 

For more information on ways we assist small businesses - call my company.